The owners of Sioux Falls’ next liquor store have been eyeing the local market for years, waiting for the right chance to bring their business to town.
WilLiquors’ 26,000-square-foot Sioux Falls store is quickly becoming a reality as owners prepare to unveil their space and their massive selection of beer, wine and spirits to the region.
Construction on the Sioux Falls store is mostly complete, and owners expect to open Nov. 18 in the southwestern part of the city near the intersection of 69th Street and Louise Avenue.
“We’re here to just give Sioux Falls and surrounding areas another way, another opportunity to shop,” said Fred Ibach, co-owner and general manager of the Sioux Falls location.
WilLiquors is based in Bismarck, North Dakota, where Ibach, fellow co-owner Bill Klein and three other business partners opened the first location.
Their goal was to become a destination for shoppers by providing a wide selection, Klein said. WilLiquors will sell 8,000 different varieties of alcohol, including 4,000 different types of wine. Its vast inventory is spread across the store.
“We can’t guarantee it’s going to be here, but there’s a way better chance,” Klein said.
One side of the store contains numerous aisles of wines, laid out on custom-built shelves designed to maximize the visual space for customers. Near the back of the wine section, a circular tasting station will allow the store to feature different brands each week, with tastings scheduled for every Saturday from 1 to 5 p.m.
Across the store, shoppers will find a wide selection of spirits of all types, including gins, whiskeys and tequilas. The store also has an entire aisle dedicated to vodka.
Beer coolers run up and down the far wall and wrap around to the back, where shoppers can fill growlers with a selection of draft beer from 20 taps.
WilLiquors will also add space for a casino, which is scheduled to open in December.
With six check-outs at the front and wide aisles, one of the main goals of the store’s design is to give shoppers plenty of space to push their carts, Klein said. A mezzanine area in the middle of WilLiquors will feature seasonal varieties and current sales and discounts.
There is also office space on the second floor, with a conference room overlooking the retail space. A climate-controlled humidor near the front will carry a variety of cigars.
Variety is part of the business model, but all of it is tied to customer experience, Klein said.
“Everything about this is to make customers happy,” he said.
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