The Smart Dress That Is Bringing Sexual Harassment Into The Limelight – Forbes

a smart dress that was designed to sense and track moments of where and when the wearer was touched . The aim of the advertisement was to show the public, particularly those that do not believe this to be an issue that sexual harassment happens more often than they think and that it is a real issue.

A screenshot from the commercial created by Ogilvy and Schweppes showing the ‘heat map’ of the touches made to the dress at the night club in Brazil.Ogilvy/Schweppes

In the video campaign produced by Ogilvy, three Brazilian women are seen wearing the dress and are sent to a nightclub. The start of the video features some men who do not believe that sexual harassment is an issue and the remaining part of the video aims to show how big the issue really is. One man was seen to say that women were ‘just complaining about everything’. The team behind the technology of the dress are seen in another room where a computer shows the positions and intensities of where and when the women are touched during the night. Certain areas of the body that were touched more than others included the backside, arms and lower back. In less than four hours, the women are touched inappropriately a whopping 157 times – a terrifying one or more touches every five minutes.

So how does the dress work? Well, the smart dress is made up of multiple sensors that are placed throughout the dress. Not only does the dress sense where the wearer has been touched but also the intensity or pressure of the touch too. The data is then sent via WiFi to a control center where the touches can be viewed as a ‘heat map’. This dress was merely made to make a point about sexual harassment and will not be available for retail as far as I am aware. The dress can be seen in action in the following video.

Additionally, there are other wearable technology that have been manufactured to help with these issues. One of which is a Bluetooth-enable sticker invented by an MIT-graduate, Manisha Mohan. The sticker is attached to clothing and if taken off the app connected to the sticker flags up a notification asking the owner if the removal of the clothing was consensual or not. If, within 30 seconds there is no response an alert is switched on for 20 seconds and if there is no response after this, the emergency contacts are contacted.

All in all, these wearable technologies are helping get data for these issues but also saving people too.

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Following the #MeToo movement, numerous companies have been addressing sexual harassment in either similar campaigns or in advertisements. To bring these issues up and out in the open, Swiss beverage company Schweppes and Brazilian advertisement agency, Ogilvy, decided to work together on the ‘Dress for Respect’. This is a smart dress that was designed to sense and track moments of where and when the wearer was touched . The aim of the advertisement was to show the public, particularly those that do not believe this to be an issue that sexual harassment happens more often than they think and that it is a real issue.

A screenshot from the commercial created by Ogilvy and Schweppes showing the ‘heat map’ of the touches made to the dress at the night club in Brazil.Ogilvy/Schweppes

In the video campaign produced by Ogilvy, three Brazilian women are seen wearing the dress and are sent to a nightclub. The start of the video features some men who do not believe that sexual harassment is an issue and the remaining part of the video aims to show how big the issue really is. One man was seen to say that women were ‘just complaining about everything’. The team behind the technology of the dress are seen in another room where a computer shows the positions and intensities of where and when the women are touched during the night. Certain areas of the body that were touched more than others included the backside, arms and lower back. In less than four hours, the women are touched inappropriately a whopping 157 times – a terrifying one or more touches every five minutes.

So how does the dress work? Well, the smart dress is made up of multiple sensors that are placed throughout the dress. Not only does the dress sense where the wearer has been touched but also the intensity or pressure of the touch too. The data is then sent via WiFi to a control center where the touches can be viewed as a ‘heat map’. This dress was merely made to make a point about sexual harassment and will not be available for retail as far as I am aware. The dress can be seen in action in the following video.

Additionally, there are other wearable technology that have been manufactured to help with these issues. One of which is a Bluetooth-enable sticker invented by an MIT-graduate, Manisha Mohan. The sticker is attached to clothing and if taken off the app connected to the sticker flags up a notification asking the owner if the removal of the clothing was consensual or not. If, within 30 seconds there is no response an alert is switched on for 20 seconds and if there is no response after this, the emergency contacts are contacted.

All in all, these wearable technologies are helping get data for these issues but also saving people too.

I’m a curious and keen physicist that is currently studying for a PhD in Laser Physics at SLAC National Accelerator Laboratory in California with collaboration with Imperial College London and UC Berkeley. I love high power lasers, the type that can set fire to things, so my…

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