Kare designed The Point cafe’s logo with her signature no-nonsense, to-the-point design style.
The Point’s logo is an iteration of Pinterest’s button used on the site to save, or pin, a post. She said she revamped the thumbtack, examining the proportions and rounding out the edges a bit, for the cafe and the site itself.
“The Point” refers to the point of the thumbtack in the logo.
“It’s just so great to have a metaphor that’s meaningful and is in the name,” Kare said.
Kare said she has plans to make new merchandise, including skateboards one day.
She’d also like to have red pencils with The Point’s logo on them. “You can kind of be indulgent a little bit in the pun of it and the creativity of it,” Kare said.
The cafe’s baristas went through two weeks of training to learn the ins and outs of the coffee world, said Kare, who know them by name.
Kare said she’s tried latte art, she even has a Pinterest board devoted to learning about it, but has yet to master it. She said she’ll leave that to Dennis and Tiffany, pictured here.
And what’s a San Francisco cafe without cold brew and Kombucha?
Kare said she’s an avid Kombucha drinker, though there are too many tasty flavors at The Point for her to pick her favorite.
Kare and the design team decorated everything in and around the cafe using inspiration from Pinterest content.
Succulents, marbled backsplashes and trendy knickknacks abound.