Lavazza and Illy Say ‘Basta’ as Global Coffee Wars Come to Italy

TURIN, Italy—Two of the best-known names in Italian coffee are bolstering their businesses, hoping to secure their independence as global coffee giants Starbucks Corp. and Nestlé SA make incursions into their turf.

Lavazza and Illy recently had to absorb the arrival of Starbucks, which opened its first store in Italy last month. Before that it was Nestlé announcing it would distribute Starbucks coffee around the world, including in Italy. And for the past several years, the popularity of Nestlé’s Nespresso machines has posed…

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