Krispy Kreme Beat Out Starbucks In Nation’s Best Coffee Shop Brand

Krispy Kreme has always been known for its melt-in-your-mouth doughnuts. They’ve mastered the art of the sweet and airy combo leaving the world drooling at the thought of them. At many locations you can literally watch as they come out fresh from a conveyer belt (a runway for doughnuts), and you can go ahead and drool some more in public. These are the kinds of things you look forward to on a trip over to Krispy Kreme— not coffee. But according to the Harris Poll’s EquiTrend survey the doughnut chain is on the caffeine map, in a huge way.

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Not only is the franchise apparently making waves in the coffee scene, they just copped the number one spot away from Starbucks as “best coffee shop brand” in the country. Ha!

Krispy Kreme has a strong following nationwide with over 1,000 locations, so don’t be too suprised. That iconic logo is everywhere—and nothing goes better with warm glazed doughnut than fresh brewed coffee.

In fact, back in February of 2017, the Krispy Kreme put in some work on just their java to have something that would be worthy of pairing with their famous dough. The brand introduced all new coffee (made from 100 percent Arabica beans) with two blends: Smooth, for customers looking for easy sipping, and Rich for something bolder. “We have completely reinvented Krispy Kreme coffee from the bean to the cup, ensuring our customers’ beverage experience delivers the fresh quality and taste you always get from Krispy Kreme Doughnuts,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “Our new Smooth coffee is the only coffee designed to be the perfect complement to Krispy Kreme’s freshly-made Original Glazed doughnuts and other treats. It’s a combination that’s deliciously inseparable, and we’re proud to say that our coffee is now doughnut-worthy.”

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So next time you’re on your way to Krispy Kreme, and fantasizing allllll about that warm glaze with a fresh cup of joe, know you’re in good company.

Keep doing you, Krispy Kreme.

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