Fitbit, on the other hand, has seen a dramatic decrease in sales. During the first quarter, Fitbit shipped 2.9 million devices, a 35 percent decrease over 2016’s first quarter. The wearable manufacturer’s market share slipped to 13.2 percent, down from 24.7 percent in 2016’s first quarter.
Fitbit has been in trouble recently, and cut 110 jobs in January 2017. Despite this, the company beat analyst estimates for its first-quarter earnings, and says its restructuring plan went well. Fitbit could have a new full-featured smartwatch on the horizon, which may help the company recapture some of the market share in wearables.
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