Why One Way of Offering a Free Trial on the App Store Is More Popular

In my opinion, this is somewhat of a shady way to make money. It plays on the forgetfulness of the average as well as the not-so-average user. Yes, you can usually get a refund (but not always), but who has time for that? I’ve heard a number of people complain about this, but the truth is that Apple makes sure you are given full disclosure of when your subscription will renew. What happens next is up to you.

When I discovered the totally free trial option, without any strings attached, I initially wondered why I hadn’t seen it used more often. Then I got to thinking about it. While providing a free subscription that automatically renews might be shady, it’s still a perfectly legitimate business model. After all, you’re told on your screen and in email when your subscription will expire. After that, it’s up to you to take responsibility for unsubscribing if you don’t like the app or service.

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