This coming weekend more than 400 cafes across the United States are joining to help raise funds for the American Civil Liberties Union. We launched this effort on Tuesday morning in partnership with 26 brands, agreeing to sponsor the first $500 raised by each of them—and since then another 175 (and counting!) brands have come on board to join this effort.
We want to try and get every brand involved with this effort a matching fundraiser partner, and so we reached out to a number of the companies in the coffee industry. Here’s a launch list of companies who have agreed to match cafe brands around the country at the $500 per brand level—thank you all so much. We hope to add many more companies to this list over the coming days. If you want to get involved with a matching donation to the ACLU please click here.
East Bay green coffee importers Royal Coffee have stepped up by generously agreeing to match 25 brands participating in this weekend’s cafe fundraiser. In addition, they will be participating in a variety of other fundraising ways, including donating a portion of sales from select green coffees hailing from The Congo and Yemen, countries with significant refugee populations. You can read about their wide-ranging and laudable ACLU fundraising efforts here.
In addition to participating in this weekend’s fundraiser at the cafe level, with nearly 30 cafes taking part in the United States and Japan, Blue Bottle CEO Bryan Meehan and Founder James Freeman have made significant personal contributions to the ACLU as part of this effort. We’re not going to out the amount but it is eye-raising and we’ll include it in the final tally of funds raised when we announce that next week. Freeman has penned a stirring statement on why participation in this fundraiser is so meaningful to him.
In addition to participating in this weekend’s fundraiser at the cafe level, with 25 cafes taking part across the United States, La Colombe leadership JP Iberti, Hamdi Ulukaya, and Todd Carmichael have made significant personal contributions to the ACLU as part of this effort. In an email sent to the company’s 900+ employees, and shared with Sprudge, Carmichael states:
“The events over the last few days strike a chord close to our home. As you may know, two of our three partners, and my brothers, Jean Philippe and Hamdi, are immigrants, as are my four children, Yemi, Yordi, Selah, and Bek. Many of our staff were born elsewhere, and have come to live and work with us: folks in Hospitality, our back office, our production floor, our cafes, and more.
“As CEO, I personally condemn any ban that strips the rights of persons carrying green cards or visas. I also condemn vehemently any measure, from the left or the right, carving out one religion as passable, and another as inferior, dangerous or unworthy. I equally condemn any act of government that places one race over or under another. We are all equal.”
Counter Culture are stepping up to match sponsorship for 5 brands this weekend. With headquarters in Durham, North Carolina and Emeryville, California, several of Counter Culture’s nationwide network of wholesale cafes are participating in this weekend’s fundraiser, including our launch partners at Everyman Espresso. Counter Culture is an industry leader in sustainable and ethical coffee buying practices at origin—learn more back looking at their annual Transparency Report.
Seattle-based under counter espresso technology start-up Mavam Espresso will match two brands taking part this weekend. Enjoy delicious coffee made on a Mavam Espresso machine this weekend at Tartine Manufactory, one of our original launch partners for this nationwide effort.
Cafe Imports of Minneapolis, Minnesota will match two fundraising brands this weekend. Many of the roasters involved in this weekend’s cafe fundraiser are green coffee partners with Cafe Imports and La Bodega, their small-format boutique green coffee brand.
Durham, NC purveyors of some of the country’s best cold brew, Slingshot Coffee have agreed to match one fundraising brand this weekend. You can enjoy delicious Slingshot at fine grocery stores and markets across the United States—it pairs great with amaro, even in the cold months.
Boutique coffee scale game disrupters Acaia Coffee have agreed to match one fundraising brand this weekend. Acaia is a two-time Sprudgie Award winner for Best New Product.
Newly launched boutique green coffee experts Genuine Origin have agreed to match one fundraising brand this weekend. We think their work on Medium is some of the best origin-focused coffee writing happening anywhere on the web right now!
One-stop coffee gear webshop Espresso Parts of Olympia, Washington have agreed to match one fundraising brand this weekend. Follow Espresso Parts on Instagram for glimpses of super dope coffee gear around the world.
Industry leaders in the field of coffee grinders, at home or in the cafe, Baratza have agreed to match one fundraising brand this weekend. Baratza are winners of the 2016 Sprudgie Award for Best New Product for their groundbreaking Baratza Sette 270W grinder.
For baristas, by baristas, the globetrotting Barista Nation event series has agreed to sponsor a match for one fundraising brand this weekend. We’re thrilled to be participating in the upcoming Barista Nation NYC event, happening this May in Manhattan. More details soon!
Online coffee seller Beanstock Coffee Roasters have agreed to sponsor a match for one fundraising brand this weekend. Indeed, they will specifically be sponsoring the first $500 raised by Snowy Owl Cafe of Brewster, MA
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