Thanks to content deals with some the biggest names in Hollywood, Snapchat will soon be the home for three-to-five minute original video programs. The “ambitious effort” is to go after “Snapchat’s lucrative young audience.”
Over the past several months, Snap has signed original content deals with NBCUniversal, Turner, A+E Networks, Discovery, BBC, ABC, ESPN, Vice Media, Vertical Networks, the NFL, and Metro-Goldwyn-Mayer Inc. The company is also in discussions with CBS and Fox.
Today, May 4, Snap is expected to announce a deal with Scripps Networks Interactive that will bring Food Network-related content to the service.
Snap’s goal is to offer two to three new episodes of original shows each day before the end of the year. Each episode will be offered under Snapchat’s “Stories” section.
Why is this a big deal? Snapchat has 158 million users each day. The majority of those users are under the age of 24, which could be a boon for advertisers.
Snapchat isn’t the only social network making video plans. Twitter recently announced plans to bring live video 24/7 to its social feeds courtesy of 12 initial video partners, including MLB, Bloomberg, and Live Nation.
You can download Snapchat from the App Store.
Will you watch Snapchat TV shows? Let us know using the comments section below.
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