Fender Play Is a New Guitar-Learning Service and App

On Apple Music, you’ll now find five unique playlists that celebrate all things Fender and the company’s legendary guitars. Fender joins 66 other high-profile curators on the music service, including Beats by Dr. Dre, Nike, Complex, Rolling Stone, Disney, VICE, Pitchfork, and more.

According to Evan Jones, CMO at Fender:

We’re pleased to partner with Apple, to bring a Fender-curated music experience to long-time Fender fans and those just discovering the brand. Whether it’s falling in love with the next up-and-coming artist or rediscovering one of the most epic guitar solos ever recorded on a Stratocaster – these five new playlists honor a diverse range of iconic artists and visionaries, and an emerging generation of artists, who are driving guitar and music forward.

In other news, Fender Play is a new digital lesson platform designed to keep would-be guitarists interested in playing their instrument long-term. With the lessons, you can choose from hundreds of songs for acoustic and electric guitar in 5 genres: rock, pop, country, blues, and folk.

Fender Play is available via the web and through a free iOS app. Membership costs $19.99 per month after a 30-day free trial.

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