Chief Keef Could’ve Been The First Artist To Sign An Apple Music Deal But He Turned It Down

Chief Keef‘s career has taken its fair share of twists and turns since his meteoric rise out of Chicago in 2011. But in 2017, the 21-year-old rapper seems to be making some changes: he released a new mixtape, his first official project since 2015, at the beginning of the year and has promised more music to come.

In a new interview with XXL, Keef discussed his newfound focus and detailed his long-awaited Thot Breaker project, which is due out June 9. “It’s like R&B, pop type shit. I don’ know how to say it. Sosa&B,” he said of the upcoming tape.

Elsewhere in the interview, the Chicago native revealed that Apple Music’s head of content Larry Jackson, who initially signed Keef to Interscope in 2012, offered him the chance to become the first-ever artist to sign a deal with Apple Music. “They were talking about taking me to Apple,” he said. “This was before they did anybody with Apple Music. You know what Larry called me and said? He said, “You’re gonna be the first artist on Apple Music,” and I turned it down. Because, you know…I don’t know. I just didn’t do it.”

“We had a conversation about it,” Jackson confirmed to XXL. “But Keith has always been enigmatic, and I didn’t even expect him to leap at it. I didn’t feel slighted because I know he’s so enigmatic, and often times you think he’s gonna go right and he goes left.”

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