Apple TV 5: What We Know About Cupertino’s Next Set-Top Box

I’m not going out on a limb here in predicting the Apple TV 5 will offer support for 4K and HDR content. It’s about as certain as the “iPhone 8” launching with an entirely new design.

Beyond this, unfortunately, little is known about the next Apple TV, although we can probably expect a hardware refresh. As I’ve opined twice in recent months, for Apple TV to get on track two things need to happen beyond the addition of 4K, including:

  • Design change, customization

An interface dominated by rows of app icons might continue to work on iPhone and iPad, but the same can’t be said for Apple TV. Despite some improvements (thank you, folders), the Apple TV interface remains a cluttered mess.

In 2017, Cupertino needs to rethink the Apple TV interface, making it easier for users to customize. Think background images that change depending on the time of day, and sections where our most-popular apps are easily accessible. And if app icons aren’t going away, shouldn’t they at least be a little bit smaller on the screen?

  • Entertainment vs. Gaming

Apple TV is both an entertainment and gaming device. However, not everyone who owns one uses it for both purposes. Perhaps two home screens are now necessary, one for entertainment, the other for gaming.

Here’s one more: Cupertino desperately needs to drop the price on the Apple TV. Anything above $100 for an entry-level model doesn’t make much sense anymore at this point.

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