Apple News Third-Party Advertising Might Be Changing Dramatically

Cupertino has only recently begun allowing third-party advertising tags in Apple News. On iOS 10.3 and above, publishers can use tags to serve third-party Standard, Double, Large, MREC, Interstitial, IAB 300×250, and IAB 728×90 ads. The catch is that the only supported vendor of those ads is Celtra.

That’s pretty limiting in an age when publishers already have their own advertising networks set up. To be fair, it sounds like other vendors can be used, but the ad tags won’t be seen in the Workbench interface used to test publication before it’s pushed out to the reading audience. That means things could go terribly awry when the publisher takes their content live.

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